Annual report 2017

Campaign accomplishments

Thanks to the campaign and the video animation, ECF aims to create a community of radiotherapy believers and ambassadors, including civil society, patients, caregivers and healthcare professionals, that can amplify ESTROmessages, raise awareness, and empower patients to take informed decisions. Ultimately the aim is to influence key decision-makers.The successful launch of the campaign produced a range of positive metrics and results. • The video exceeded our view target by 79% and has been watched in full more than 250k times • The website also had many visitors, who watched the video and read about Marie Curie’s life • The campaign was tested on the Belgian traditional media market and generated substantial interest among both Dutch and French speakers focusing on the 150-year legacy and radiotherapy as an effective cancer treatment that can address under-provision.

Short term Project Planning Timeline 2017

WP 1 &WP2 SEPTEMBER - OCTOBER • Build consensus • Identify key themes • Establish collaboration – outsource Media Campaign execution • Media Campaign & MC contest branding, content definition (messages & stories reinforcing “RT cures cancer safely today”), testing

WP 1 &WP2 7NOVEMBER 2017

WP 1 &WP2 &WP3 DECEMBER - FEBRUARY

• Launch media campaign, website, establish SoMe presence • Launch MC Video Contest • Disseminate educational video (s) • Collect stories

• Continue raising awareness by distributing

simple, unexpected, concrete, credible, messages about RT benefits using all platforms

The results of the Marie Curie Legacy Campaign have helped to build a strong platform for the ESTRO Cancer Foundation (ECF) to continue advocating for changes in policy decision-making, and to ensure that those in charge of making policy at both the EU and national levels are engaged and receive the information they need to take informed choices on healthcare policies. This year, the ECF will continue its work with the organisation of a policy forum in Brussels in November 2018. Vision for 2018

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THE ESTRO CANCER FOUNDATION