ESTRO 2024 - Abstract Book

S2909

Interdiscplinary - Other

ESTRO 2024

Conclusion:

Our analysis reveals a shifting media portrayal of radiotherapy, highlighting sentiment and topic popularity changes. The rising negative sentiment and diminishing positive themes affect public perceptions and discussions regarding radiotherapy's role in cancer treatment. Radiation oncologists must remain attentive to the potential impact of growing negative media sentiment on patient perspectives and choices. It is vital to disseminate accurate information, share successful treatment results and advances, and responsibly address negative portrayals.

Keywords: Media sentiment, Public perception

References:

1. Schrag D, Shi Q, Weiser MR, Gollub MJ, Saltz LB, Musher BL, Goldberg J, Al Baghdadi T, Goodman KA, McWilliams RR, Farma JM, George TJ, Kennecke HF, Shergill A, Montemurro M, Nelson GD, Colgrove B, Gordon V, Venook AP, O'Reilly EM, Meyerhardt JA, Dueck AC, Basch E, Chang GJ, Mamon HJ. Preoperative Treatment of Locally Advanced Rectal Cancer. N Engl J Med Massachusetts Medical Society; 2023 Jun 4;389(4):322–334. doi: 10.1056/NEJMoa2303269 2. Kolata G. Rectal Cancer Patients Could Be Spared the Effects of Radiation. N Y Times 2023 Jun 4; Available from: https://www.nytimes.com/2023/06/04/health/rectal-cancer-radiation-treatment.html [accessed Jul 20, 2023] 3. Mamon H, Das P, Dawson L, Goodman K, Hall W, Hong T, Kachnic LA, Lloyd S, Mak K, Meyer J, Meyer J, Olsen J, Palta M, Thomas T, Wo J. PROSPECT trial expands treatment options for patients with resectable rectal cancer - American Society for Radiation Oncology (ASTRO). ASTRO. Available from: https://www.astro.org/News-and Publications/News-and-Media-Center/News-Releases/2023/ASTRO-GI-panel-responds-to-PROSPECT-clinical-trial [accessed Jul 20, 2023] 4. Franco P, Fokas E, Kirby A, Guckenberger M, Slotman B. PROSPECT trial adds another treatment possibility for patients with resectable rectal cancer. Available from: https://www.estro.org/About/Newsroom/News/PROSPECT-trial-adds-another-treatment-possibility [accessed Jul 20, 2023]

5. Bogdanich W. As Technology Surges, Radiation Safeguards Lag. N Y Times 2010 Jan 27; Available from: https://www.nytimes.com/2010/01/27/us/27radiation.html [accessed Jul 20, 2023]