ESTRO Toolkit for Radiation Oncology Advocacy in Europe

Implementing a radiation oncology advocacy campaign

Alliance and partnership building

Engagement with stakeholders is crucial to build partnerships that can communicate a strong and united message about radiation oncology to healthcare policy-makers. This collaboration is important to build support for your national-level action.

KEY STEPS FOR SUCCESSFUL PARTNERSHIP-BUILDING Contact relevant cancer stakeholders in your country, identified by the stakeholder mapping exercise. Seek an initial meeting to understand their objectives and plans, and to share your goals and ideas. Understand where your objectives overlap with the objectives of your partners and agree on areas of mutual interests where you could work collaboratively in pursuit of shared goals. Successful collaborations are those that focus on areas of mutual interest. It does not matter if you are coming to the table from different aspects of an issue, as long as the differences are understood and the common ground agreed. Be sure to keep your ultimate aim in mind. It will then be important to determine who are the right partners for each of your objectives. Identify potential activities you could develop in partnership. Identify and agree on key national and regional government officials and other health influencers to target.

KEY ADVOCACY MESSAGES AND RESOURCES

IMPLEMENTING A RADIATION ONCOLOGY ADVOCACY CAMPAIGN

UNMET NEEDS